How AI Could Reshape Video Production
The Winterberry Group’s research highlights the transformative impact of generative AI and machine learning on creative ideation and video content production. This shift is changing traditional creative processes and offering new efficiencies, despite potential risks. With global spending on video and digital content production expected to exceed $121 billion, the integration of AI is prompting a closer alignment of creative, strategy, and media teams. The report, sponsored by APR, also discusses the evolving media consumption habits of consumers and the role of AI in content planning, development, measurement, and value assessment. For full details on this research, visit New Research From Winterberry Group Explores Artificial Intelligence and its Role in Transforming Video and Content Production (yahoo.com)
