Month: February 2024

How AI Could Reshape Video Production

The Winterberry Group’s research highlights the transformative impact of generative AI and machine learning on creative ideation and video content production. This shift is changing traditional creative processes and offering new efficiencies, despite potential risks. With global spending on video and digital content production expected to exceed $121 billion, the integration of AI is prompting a closer alignment of creative, […]

Microsoft, Copilot and the Super Bowl

Microsoft’s Super Bowl ad for Copilot, part of its broader AI strategy, emphasizes enhancing human capabilities with AI rather than replacing them. This shift aims to integrate AI into everyday tools, making them more accessible and useful for general tasks, reflecting a pragmatic approach to AI application in work and life. For more details, read the full article on GeekWire.