This fast-paced, hands-on workshop will introduce applications and techniques to make you more productive as you apply AI in your Public Relations work.
Learning Outcomes:
- Understand key concepts at the intersection of AI and PR: big data, machine learning, natural language processing, and predictive analytics.
- Understand and apply AI tools for PR tactics and content creation.
- Develop research, procedures, and policies for organizations to adopt AI.
- Develop skills to leverage AI within traditional media and social media platforms.
