Practical Applications of AI in PR

INTERACTIVE WORKSHOP

Thursdays 3-5 PM ET

This fast-paced, hands-on workshop will introduce applications and techniques to make you more productive.

 

LEARNING OUTCOMES

        • Understand key concepts at the intersection of AI and PR: big data, machine learning, natural language processing, and predictive analytics. 
        • Understand and apply AI tools for PR tactics and content creation.
        • Develop research, procedures, and policies for organizations to adopt AI.
        • Develop skills to leverage AI within traditional media and social media platforms.
 

AI TOOLS WE WILL USE

Get the most from this workshop by creating accounts with these tools:
        • ChatGPT
        • HourOne
        • Canva
        • Microsoft CoPilot
        • Hootsuite
        • Beautiful.ai
        • Scite.ai
        • Groq

 WORKSHOP LEADERS

Steve Momorella

AI course designer, instructor, and lecturer for the past several years at Western Kentucky University and the University of Delaware. Has been developing and delivering online instruction, webinars, and in-person workshops and seminars for Fortune 500 companies for past 25 years. 

Dan Criscenti

TV producer – Gray TV, former Ford Public Affairs and ford.com, bureau manager at PR Newswire Detroit.