AI in Broadcast Communication

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AI in Broadcast Communication

Today's students and young professionals need the skills to help them excel in an AI-enabled workforce.
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Broadcasters are broadcasting with AI. Content creators are creating. Influencers are livestreaming.  Entire digital ad stacks are now AI-enabled and personalized. You should be too, because ideally, it should all work together.

Our AI in Broadcast Communication course and workshop covers it all. Our lessons are outcome-based, focused on a hands-on approach with leading AI applications and include input from top professionals and academics.

Learning objectives:

    • Introduction to AI in Broadcast Communication: An overview of AI and its role in modern broadcast. This covers the basics of AI, machine learning, natural language processing, and big data.
    • Personalization: Detailed exploration of how AI algorithms can analyze consumer behavior to create highly targeted content. This includes studying online behavior, viewer habits, and social media activity.
    • AI-Driven Content Creation: How AI can be used to generate creative content for video. This would cover tools like GPT for copywriting and DALL-E for graphic design, as well as video editing tools.
    • Predictive Analytics: Understanding how AI can predict future consumer trends and behaviors based on historical data. This section might also delve into market segmentation and personalization strategies.
    • Ethical Considerations: Discussing the ethical implications of using AI in advertising, such as privacy concerns, data security, and the potential for bias in algorithmic decision-making.
    • Case Studies and Real-World Applications: Analyzing successful AI broadcast media examples and exploring how different industries are utilizing AI in their marketing strategies.
    • Future Trends: Exploring emerging trends in AI and broadcast communication, including the use of augmented reality (AR) and virtual reality (VR), and how these technologies might shape future advertising strategies.

This course is suitable for advertising, media, and communication majors as well as marketing professionals, business students, and anyone interested in the intersection of technology and broadast communication. It blends theoretical knowledge with practical applications, providing a comprehensive understanding of how AI is transforming the media and communication landscape.